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Mazda unveils new Miata as top-selling two-seat Roadster turns 25 03-09-2014

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Mazda Motor Corp. unveiled a new version of its iconic MX-5 Miata sports car Thursday for the first time in nine years, counting on the model to help sustain rising sales. Mazda showed the car at an event to mark the Miatas 25th anniversary in Japan, the U.S. and Spain. The fourth-generation model is the most compact so far and more than 100 kg lighter than its predecessor,Mazda said. Sales will start globally next year. Officially known as the Roadster in Japan and MX-5 elsewhere, the Miata became a hit after the first generation went on sale in 1989, rekindling interest in lightweight sports cars. In 2011, Guinness World Records declared it the best-selling two-seater sports car of all time. Mazda forecasts record profit this fiscal year and is counting on the new model to help boost sales that grew at the second-fastest pace among Japanese carmakers in 2013, when its market value tripled. The Roadsters light weight and drive ability are unrivaled, said Hiroshi Matsushita, a car critic and longtime member of the panel that gives out Japans annual Car of the Year award. The new model will feature Mazdas SkyActiv technology, which is designed to cut fuel use while boosting engine output, according to the carmaker. - See more at:
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