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Toyota Introduced 2015 Prius Persona Series Special Edition 05-08-2014

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Toyota today announced a special edition of the Prius, called Persona Series, will join the 2015 Prius lineup in September. The Persona Special Edition is based on the Prius Three with a few exterior and interior changes that make it stand out from others in the Prius lineup. Offered only in exclusive Absolutely Red and Blizzard Pear, the Prius Persona rides on premium dark metallic finished aluminum wheels and features power heated mirrors with built-in turn signal indicators. In addition, there is a Persona Series emblem on the rear, helping distinguish the model. Changes to the inside include the use of black SofTex fabric on the steering wheel and throughout the car, dark chrome bezel, dark chrome treatment on shift knob ring and door grips, and blue illumination in the footwells. Excluding the $825 handling fee, with the Absolutely Red paint, the 2015 Toyota Prius Persona Special Edition is priced at $26,985. The Blizzard Pearl exterior paint costs an extra $395.
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